As a web design company its a common question we receive when designing and developing a website for a customer.

So you have a brand new site…what now?

In our experience, these days, there are a few forms of lead generation platforms and strategies to get web users to your brand new or existing website.

Some Website Jargon to know…

Organic Traffic

“Organic traffic” is a term to describe how many users come through search engines to your website naturally. It’s usually estimated on a monthly basis within your website analytics.

Paid Traffic

“Paid traffic” is a term to describe how many users come through search engines to your website through an advertising platform such as Google AdWords or Facebook Ads. Again this is usually estimated on a monthly basis.

Indexing

“indexing” It is the process of search engines crawling/searching through your site and recognising its structure and content.

Ranking

Ranking on Google is self-explanatory, it is the ranking position in google search your web site’s pages are given. The Goal for everyone is to be in the number 1 spot on the first page of google for a particular phrase or keyword

Keywords

“keywords” are synonymous with ranking in google. When a person uses Google they will enter a search term into the search field and press go or enter. When they do this Google then shows websites that have content based on that search term, phrase or singular keyword.

The Scenario

You have a brand new site that looks fantastic selling your services or products, you are super proud and your thinking to yourself that the money you just spent in designer your new website is gonna be a great investment. You then get the great idea to search google for your new shiny website!

To your dismay, you can’t find your new website in Google search, how can this be???

It’s brand new!!! The web designer told me it’s fully optimised…Why isn’t my site showing up on google?

The Lay of the land when it comes to Google search

The plain and simple answer is that Google doesn’t pick up on new websites when they are first created. It can take several months to years for the site to become on the first page of google.

A statistic from Ahref an authority on SEO is as follows:

Only 5.7% of all newly published pages will get to Google Top 10 within a year.

That doesn’t sound too good, does it?

We always compare a brand new site to a small island in the middle of an ocean. The problem is that it is not connected to anything, no one knows about it.

So how do you get your brand new website noticed?

On-page SEO

Well planned researched on-page SEO. This is the process of writing great content that sells and represents your business. Google has made it clear that having good natural content is the key to success. Today this is, for the most part, true but there are also certain rules of engagement when it comes to structuring your site and content through the use of titles & descriptions. In the coming years those rules may change but what you do today should last a while in terms of effect. Revisiting your content on a regular basis is always a good idea. Making tweaks and rewriting to improve a paragraph or two over time is a good tip.

Be social!

Having an online presence is so important in today’s online market. Companies severely underestimate what effect a successful social media account can have on its business.

Through hard work these two options can have great benefits over time.

Paid Advertising via Google Adwords & Bing

As it stands advertisements today is earning search engines like Google billions in revenue per year. Businesses know how important it is to be number 1 on Google and Google facilitates that by allowing you the advertiser to buy advertising real estate/space on Google search result pages.

EG…if you type in “web design” into google, see what appears.

You should see at least the first 3 – 4 search results having a little “Ad” symbol beside each of them.

These are paid advertisements and the top page area of Google is usually dedicated to companies advertising their products and services.

There are also two versions of the Google AdWords platform. The newest form is called Adwords Express, it is a simplified version of the older more robust Google AdWords platform. It does the same thing in that it asks you to choose keywords/phrases to advertise your website ads for but the control is for the most part left to Google. It will advise you on what to do and you rely on Google to recommend what is best.

Google Adwords, the second older version is geared towards professionals and can be seen as quite complicated. To be honest, it is, but there are some real benefits in it, in Adwords express for example, how much your advertising cost is pretty much left to Google to decide for you. In the older full version, PPC professionals learn and know how to reduce costs over time through strategies maximising your budget better which improves your return on investment.

We would always advise businesses owners who are serious about getting their brand out there that AdWords is a legitimate option to get business through their new site.

Paid Advertising via Social media

Advertising on social media through platforms like Facebook is another great way to get your brand, products and services out there to your target market.

It works slightly differently when it comes to targetting and who sees your ad. Compared to Adwords, you select a keyword to advertise for which some level of audience targetting is available but with Facebook, in the absence of advertising for keywords, you target your ads based on audience criteria.

Age, gender, marital status, interests and location are your targeting options for displaying your ads to your perceived customer. Facebook is cheaper for overall advertising costs in recent times, but this can and I forsee will change in the coming years.

Thanks for reading our article, if you have a question or need help with any of the topics covered, don't hesitate to contact us. Or if you want to know more about our digital marking services click here.

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