B2B Lead Generation Marketing

Simply put: “the action or process of identifying and cultivating potential customers for a business’s products or services”


Digital Lead Generation Marketing is about attracting and converting strangers and prospects into people who indicate an interest in your company’s product or service. We work with you to determine the specific targeting criteria for your lead generation campaign.


Most common targeting criteria is based on location, job function, authority level and company size but we can provide additional, tailored criteria to deliver your specific campaign objectives.

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We then use these criteria to determine the “cost-per-lead” (CPL). This is because every campaign we deliver is individually tailored – there are no ‘one-size fits all’. Lead Generation Campaigns are typically powered by creating rich and engaging value content such as guides, top-tips, eBooks, industry-specific case studies and whitepapers. And, most importantly, a Call to Action.

By providing valuable content to your prospects, this can potentially encourage them to provide contact details or complete and interaction with your brand or product.

Lead Generation Campaigns must work in tandem with your digital marketing activities/assets to provide the most impact.

Give us a call to find out how we can help you with your next Lead Generation Campaign.

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