Maybe you just launched an e-commerce venture and are trying to attract customers to your brand. Alternatively, perhaps your business is growing, and you are looking for a way to scale your operations as you approach the next level. No matter where you are in managing and building your e-commerce business, there is a tool or program out there that can help make your life easier. Below, we’ve outlined 21 of the coolest, smartest online resources that every e-commerce manager should know.


AdRoll is a respected and well-established platform that helps e-commerce businesses create and serve ads directly to their target audiences. By loading your customer data into AdRoll, you can take most of the guesswork (and work in general) out of the advertising process. AdRoll is also an extremely powerful tool for retargeting, which is crucial for e-commerce businesses. If someone puts something in their shopping cart and then never buys them, you want a way to reach them on other sections of the internet and bring them back to your site. AdRoll provides the tools you need to do just that.

Bounce Exchange

Like heatmapping software, Bounce Exchange charts the movement of a visitor’s cursor around your website. The goal, though, is different. Bounce Exchange is about “exit intent” tracking, which is to say that it detects when users are about to exit your site, hit the back button, or open a new tab. When they do, the software presents the user with an overlay screen, prompting them to visit another page, take advantage of a special discount, or otherwise stick around on your site.


Do you have a content marketing strategy for your brand? Even e-commerce companies can benefit from engaging, keyword-rich content. The challenge is usually figuring out content that meshes with your keywords. BuzzSumo takes the guesswork out of the process, allowing you to search a specific keyword or topic and find the most high-potential ideas for articles or blogs.


Brands such as Sony and Kmart rely on Convert for A/B testing. By split testing different versions of your website or your individual product pages, you can determine which layouts, colors, text, images, or page styles yield the best results. The app is easy to use, too—even if you don’t know how to code. Just input an existing page, alter an element or two, and find out which gets a better response.

Crazy Egg

Crazy Egg creates heat maps of your website, so you can see where visitors are clicking and where they are not. You can also see how your visitors are scrolling, what site referred them to your site, how long they spend on your page before clicking, what country they are from, and more. All this information can help you rethink and optimize your pages.

One of the hardest parts of email marketing is figuring out what content to serve to which customers. takes some of the complexity out of the picture by tracking customer profiles and sending emails that make sense based on customer history or behavior.


Drift is a so-called “conversational marketing platform,” which is a fancy way of saying bots. Using Drift, you can add smart, conversational bots to your e-commerce site and configure them to answer frequently asked questions. This tool makes it easier to provide helpful customer service without the human capital cost.

Google AdWords

AdWords is a “pay-per-click” advertising platform that you can use to get your pages into the “sponsored results” section of a Google search. With the right person in charge of the marketing budget, AdWords can deliver increased visibility, more clicks, more conversions, and higher revenues. You can also monitor AdWords, to determine exactly how effective your ad is (and to figure out how to tweak it if it isn’t yielding results).


Be smarter with your social media presence. Hootsuite makes it possible to manage multiple social media accounts from the same dashboard. It also lets you schedule your social posts ahead of time, track the performance of your posts, and monitor conversations that are happening about your products and brand.


Make sure you can reach your customers with the latest offers, new product announcements, and other developments. MailChimp is arguably the most popular platform around for creating email newsletter and marketing campaigns.


Moz is a comprehensive service for tracking your site’s SEO performance. With Moz Pro, you can access tools for keyword research, backlink research, site rank tracking, and SEO auditing—among other things. If you want customers to find your products and brand, you can’t ignore SEO. Moz Pro makes it possible to master the SEO art—even if you don’t have an expert on your payroll.


Sometimes, the best way to learn what customers think about your business is to ask them. Qualaroo is a solution that lets you create surveys and present them anywhere on your website. The surveys are quick and simple, maximizing engagement and providing valuable feedback about customer experience.


Referral programs are a terrific way to empower brand ambassadors and drive influential word of mouth marketing. ReferralCandy makes it easy to establish a referral program for your business. From designing rewards to motivate your customers to tracking your best referrers, the ReferralCandy plugin provides a simple, no-fuss way of adding a new dimension to your business.

Like ReferralCandy, is an app that helps you set up a customer loyalty program for your business. Increase brand visibility and revenue by rewarding customers for purchases, social follows and shares, referrals, and repeat business.


Sourcify is popular among e-commerce companies looking to produce their products at scale while keeping lead times short and profit margins wide. You can create a profile on Sourcify based on the kind of product you are trying to produce. Manufacturers will then bid on your project, allowing you to choose the best deal and get started ASAP.


The internet has changed the way people shop in many ways, and it’s still driving new evolutions. One of the latest innovations is Syte, a platform that enables retailers to incorporate a “visual search” function into their website. If a customer is shopping for a specific item—such as an article of clothing in a particular style and color—they can snap a photo and upload it into Syte’s visual search feature. The feature then searches your website to see if you have any comparable products for sale.


Billed as “the ultimate sales tax platform for e-commerce,” Taxify is helpful for staying compliant with tax laws—even as they shift. The software tracks rules and rates in all 50 states and more than 14,000 jurisdictions. It also handles reporting, filing, and audit tracking automatically, so that you don’t have to worry about it.


Thankbot is a business that sends handwritten thank you notes to your customers. This kind of personal touch is a terrific way to make an impression on new customers and encourage them to shop with you in the future. In the past, writing letters to every customer just wasn’t affordable or scalable. With Thankbot, it can be.


Unbxd is a “product discovery” tool that can simplify and improve the search function on your e-commerce store. With Unbxd, you can add predictive search results to the mix, so that users can see popular searches related to what they are typing into the search bar. Unbxd can also automatically create relevant product recommendations and personalized landing pages for each customer—perfect for making your webstore a little more like


Customer service matters in e-commerce. You need a way for your customers to ask questions about products, file complaints, figure out where orders are, and more. Most small e-commerce ventures don’t know how to handle customer service efficiently. Zendesk makes it easy, offering a seamless way for you to create, track, prioritize, and respond to customer support tickets.